Kentson Car Company
How one Utah dealer put battery health on their homepage and made objections disappear.
Kentson Car Company is an independent pre-owned dealer based in Bountiful, Utah, serving a market where used EVs are a growing share of buyer demand. As off-lease inventory began hitting the region and buyer awareness of battery health increased, Kentson recognized that the dealerships who would win on EV inventory were the ones who could answer the question every buyer was thinking but many weren't yet asking: what is the actual condition of this battery?
Most dealers display battery health data, if at all, deep inside the vehicle detail page — one click, two clicks, or a phone call away from the buyer who wants it. By the time a buyer gets that far, they may have already moved on to a competitor listing. Kentson wanted battery data to be the first thing an EV shopper saw, not a detail they had to dig for. The challenge was making transparency effortless at the point of browsing, not just at the point of sale.
Kentson implemented Voltest's Search Results Page integration, placing the battery health score directly on the listing thumbnail — visible without clicking into the vehicle detail page at all. A buyer scanning used EV inventory on Kentson's website sees the SOH score, estimated range, and a health indicator before they read the mileage or click the photo.
For buyers who do go deeper, the full Voltest report on the VDP adds savings versus gas, residual warranty, charge times, and cell voltage readings. Every data point a buyer might ask about in a showroom is on the website before they think to ask.
The impact is felt at the top of the funnel. Buyers who land on a Kentson EV listing engage differently than buyers who land on a listing with no battery data — they arrive with a higher level of confidence and a lower threshold of objection. Listings with visible battery scores attract buyers who have already made a preliminary decision that the car is worth considering.
The result is a shorter path from browse to visit, and from visit to purchase. Battery health stopped being a question Kentson's team had to answer and became the reason buyers chose to call in the first place.
“More informed customers, fewer objections, faster sales cycles.”
Battery data on the search results page changes the buyer's behavior before the conversation even starts. Visibility at the top of the funnel compresses every stage that follows.